My iPhone application, Yummy, has been on sale in iTunes for a couple of months now and, as a number of other developers have noted, after the initial launch sales figures take a significant nose dive very quickly. I’ve been trying to think of ways to increase visibility without taking too much time away from actually making enhancements to the software.
As luck would have it, I got a “free trial” of Google AdWords and thought I would give that a try. Results have been… well, not exactly what I was expecting.