This originally started as a question on Apple’s support boards:

With the current AppStore model (which seems to be a money machine for developers) I do not understand why anyone would give away their applications. At least charge $0.99 and get something back for your hard work.

So, why do you give away your apps?

With the caveat that I have not actually submitted anything yet…

My motivation in writing an application was entirely for the pleasure of doing it. If I never do anything with it once it’s “finished” my goals have been achieved. So my only objective in pushing it to the AppStore is for other people to get some benefit from using it too. There is little incremental cost in doing so and zero cost means that it gets the widest possible distribution.

I’ve not done much programming in the last few years. When I first started working my job was mainly to “cut code” but I’ve done less and less as time has gone by. I now tend to concentrate on high level modelling and writing small utility scripts. I have not been doing much at home either, just minor tweaks to pre-existing software to “scratch an itch” or programs to automate tedious tasks.

When they first announced the App Store and the iPhone SDK I thought that a blogging tool might be something worth downloading. On the first day TypePad had their application but we had to wait until this week for the WordPress equivalent. On the plus side, WordPress for iPhone is both free and Open Source.

First impressions: it’s nice. Setting up a new blog is simple. Writing a new post is straightforward too, just press the “new” button, fill in the fields much as you would in the web interface and get typing. You can also add photos — either directly from the camera or from your photo library — but only to the end of your post.

The problem with trying to sell a lacklustre product to a disinterested audience is that even the best marketing that money can buy can’t help. Fortunately Microsoft had the wisdom not to throw good money after bad and decided to push Vista with their “The Wow Starts Now” campaign, one that neatly matched the quality of the initial operating system release. Very clever.

But recently Microsoft have decided that things have improved and that it’s worth marketing their flagship product with a little more gusto. I decided that I would help and try to think of a few new tag lines.

Earlier today daringfireball pointed me to Byline by Phantom Fish, a Google Reader client-side application for the iPhone.

Since I recently abandoned Safari’s built-in RSS reader for Google, this is just the kind of application that I have been looking for. Unlike a lot of programs I’ve found on the AppStore, Byline seems to be very well put together. The author appears to have included a thoughtful set of features. Not everything, just those elements you use every day; either a good starting point for later versions or an Apple-like approach depending on your perspective.

A common refrain is that computers are too complicated for ordinary people to use. Yet mostly when I see people sat with a notebook on their lap I don’t see frustration. The confusion tends to come when something doesn’t work as expected. Naturally bad design plays a big part in this but the biggest stumbling block comes when a dialog box like this pops up:

There’s this feeling in the Mac community that you should avoid the first iteration of any new Apple product. Yet back at the beginning of this decade I went out and foolishly put £350 down on a first generation iPod. Sure, it looks clunky now. It’s bigger and lower capacity than the current revisions, has a monochrome screen and the scroll-wheel actually rotates. But for a version one product it was remarkably well rounded.

In a previous post about Internet Service Providers I hinted that their current business model — where it’s possible to download as much as you like when you like — was unsustainable. Since I’ve had a few people asking me about that I thought I’d dig into the subject.

The first question that we need to ask before we get any further is, What does your ISP do? This may look like a silly question at first glance but exactly what data they pass where is the key to understanding how they make (and lose) money.

Daniel Jalkut in his recent blog discusses a generally positive review of a useful Mac utility that closes with the suggestion that it “should be free.” The crux of his piece seems to be:

In short, if the product were free as in charity, would the product even exist, and be good enough to mention on MacBreak Weekly, where Leo could wish that it was free?

People have different motivations for making good software¹ but I think it’s fair to say that the most polished software usually has some form of income stream, whether that’s a licence fee, banner adverts or something less direct.

One of the big technology debates in the US goes by the thrilling title of “Net Neutrality.” In the UK we seem to have skipped this part of the debate and moved on to the next, all without many consumers even knowing that anything has changed. As we’ll see, this does not work out well for many end-users and exposes hypocrisy and dishonesty on the part of the Internet Service Providers (ISPs).